SEO & AI Visibility Services for UK Startups & SMEs
Get found on Google and recommended by AI assistants. Kollider helps UK businesses fix what stops search engines and AI tools from finding, understanding and citing their website.
People now ask ChatGPT, Claude, Perplexity and Google's AI Overviews the questions they used to type into a search box. Those tools answer from pages they can crawl, understand and trust. Our SEO & AI visibility service combines search engine optimisation (SEO), answer engine optimisation (AEO) and generative engine optimisation (GEO), so your business shows up in both search results and AI answers.
What is AI visibility?
AI visibility is how easily AI assistants can find your business, describe it correctly and link to your website when someone asks them a question. It depends on the same foundations as SEO: pages crawlers can read, clear answers, accurate structured data, and consistent information about your business across the web. As Google's guidance on AI features puts it, optimising for AI search is still SEO.
Our SEO & AI Visibility Services:
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Technical SEO:
We make sure search engines and AI crawlers can reach and read every important page. That covers HTTPS and redirects, one canonical URL per page, sitemaps and robots.txt, crawl errors, broken links and images, and pages that search engines can't index.
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On-page SEO & Content:
We make each page clear about what it offers and who it's for. Titles and meta descriptions, one H1 per page, logical headings, internal links, and content that answers the questions your customers actually ask.
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Structured Data (Schema):
We describe your business, services, articles and FAQs in a format machines understand. Valid JSON-LD for your organisation, location, services, breadcrumbs and FAQs, checked so it matches what visitors see on the page.
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Answer Engine Optimisation (AEO):
We structure content so it can be lifted as a direct answer. Question-led headings, short direct answers, definitions, comparison tables and FAQ sections that featured snippets, AI Overviews and voice assistants can quote.
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Generative Engine Optimisation (GEO):
We strengthen the signals AI assistants use to decide who to cite. AI crawler access in robots.txt, an llms.txt summary, consistent business details across directories and profiles, and regular checks of what ChatGPT, Claude, Perplexity and Gemini say about you.
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Local SEO:
We help nearby customers find you. Google Business Profile setup and optimisation, consistent name, address and phone number everywhere, and guidance on collecting genuine reviews.
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Page Speed & Core Web Vitals:
We make your pages load faster, especially on mobile. Image compression and sizing, caching, compression and removing what slows the first view, measured with Google PageSpeed Insights.
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Search Console, Bing & Reporting:
We set up the tools that show how search engines see your site. Google Search Console, Bing Webmaster Tools, sitemap submission and a monthly report on rankings, indexing and AI visibility.
What's the difference between SEO, AEO and GEO?
All three build on the same foundations. The difference is where your business appears.
| SEO | AEO | GEO | |
|---|---|---|---|
| Stands for | Search engine optimisation | Answer engine optimisation | Generative engine optimisation |
| Goal | Rank your pages in search results | Be the direct answer to a question | Be cited or recommended by AI assistants |
| Where it shows | Google and Bing results | Featured snippets, AI Overviews, voice assistants | ChatGPT, Claude, Perplexity, Gemini, Copilot |
| Main work | Technical fixes, keywords, links | Question-led content, short answers, FAQ and structured data | AI crawler access, consistent business details, mentions and reviews |
How does the SEO & AI visibility service work?
| Step | What we do | What you get |
|---|---|---|
| 1. Audit | Check your site as Google and AI crawlers see it, plus how AI assistants describe your business today | A prioritised list of issues and opportunities |
| 2. Fix | Resolve technical, structured data, page speed and on-page issues | A site search engines and AI tools can read and trust |
| 3. Content | Answer-first pages, FAQs and guides built around the questions your customers ask | Content that can rank and be quoted |
| 4. Monitor | Track Search Console, Bing and a monthly set of AI assistant questions | A monthly report and the next priorities |
Who is this service for?
- Startups launching a new website that needs to be found from day one.
- SMEs whose site gets little search traffic or isn't mentioned by AI assistants.
- Local and service businesses that want more enquiries from nearby customers.
- Businesses that have moved or rebuilt their website and need to protect their search visibility.
How much does SEO & AI visibility cost?
SEO & AI visibility starts from £300. Larger sites and ongoing monthly work are quoted on scope.
For tailored pricing based on your website and goals
please contact our support team. We'll start with an audit and a clear plan.
Frequently Asked Questions
AI visibility is how easily AI assistants such as ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews can find your business, describe it correctly and link to your website when people ask them questions.
SEO helps your pages rank in search results. AEO (answer engine optimisation) helps your content become the direct answer shown in featured snippets, AI Overviews and voice results. GEO (generative engine optimisation) helps AI assistants cite and recommend your business. They share the same foundations: crawlable pages, clear content and consistent information about your business.
No. Nobody can guarantee rankings or AI citations, because search engines and AI assistants decide what to show. We fix what stops you being found, strengthen the signals they rely on, and report what changes each month.
Technical fixes are picked up once search engines recrawl your pages, which is often within days or weeks. Rankings, reviews and mentions on other websites usually build over several months, so we plan and report on a monthly basis.
It is optional. An llms.txt file gives AI tools a short summary of your site. Google has said it does not use it, so we add one only as a low-effort extra, never instead of the work that matters: crawlable pages, clear content and accurate structured data.
Yes. We start with an audit of your current website and fix what we find. If you need a new website or major development work, our Software Solution team can build it.